August 2nd, 2004

They’re Hired—As Authors

A version of this blog post appeared in Time on August 2, 2004, and was noted on the Hamilton College Web site on July 29, 2004.

He has written six best-selling books, and that was before he had a hit TV show. The Apprentice hasn’t just boosted the promotional possibilities for Donald Trump’s next book; it also has inspired a lot of new authors, whose books will appear in time for the show’s second season. That doesn’t include Omarosa Manigault-Stallworth, whose publicist says she’s working on a book that will be “completely unrelated” to her Apprentice notoriety. Given the competition, that might be smart.

* Donald Trump, Trump: Think Like a Billionaire (Random House; Oct.): This time he “takes us behind the scenes at The Apprentice” and hands out tips on investing in real estate. Why? He wants to create more billionaires. “I welcome the company,” Trump says.

* Amy Henry, What It Takes (St. Martin’s; Sept.): The last female standing from the show’s first season gives advice to young businesswomen on how to use their femininity as an asset.

* Carolyn Kepcher, Carolyn 101 (Simon & Schuster; Oct.): The Trump exec who sat to his left in the dreaded boardroom mentors women on the dos and don’ts of exploiting their sex—and on sex too.

* Bill Rancic, You’re Hired (HarperCollins; Sept.): Last season’s winner takes a break from his new job heading a Chicago construction project to recount the story of his rise to Trumpian glory.

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