September 13th, 2008

The Results-Oriented Debate We Should Be Having About the Environment

There are two ways to show you are green. One is to preach, sue, lobby and spend. The other is to find ways to nudge people in environmental directions by changing their economic incentives.

Greener Than Thou: Are You Really an Environmentalist? demonstrates through case histories—ranging from Alaskan halibut to Bolivian bees to Mexican jaguars—how much more can be achieved the second way.

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